After developments in urban life and industrialization of manufacturing sector that came to the disadvantage of consumers, supporting consumer rights has always been a concern of lawmakers. The obscurity of jurisprudential fundamentals attesting to support of consumer rights, uncertainty over lack of establishing justice between the producer and consumer, and fears over disappointment of producers stand as major obstacles to support this group.
This paper is devoted to application of evidences on liability against deception in line with supporting the consumers. These evidences help the person sustaining loss or damage in consequence of deceit to resort to liability against deception. As a result, a consumer with no knowledge of product specifications and deprived of required information on product use due to complexity of the manufacturing process, who has sustained loss or damage, shall receive due support. There are three advantages to consumer’s resorting to evidences on liability against deception: a) In addition to contractual relationships, these evidences are applicable to non-contractual relationships as well; b) They are invokable to losses such as destruction of property and infringement of rights; c) According to the evidences, deceit, knowingly or unknowingly, is a liability to consumers.
Resorting to evidences on liability against deception paves the path for joint liability between producers and the chain of vendors which turns to be in favor of the consumer.